title
Riikliku identiteedi kasutamine turundusstrateegiates Kanadas: Tim Hortons'i juhtumiuuring
The use of national identity in marketing strategies in Canada: A case study of Tim Hortons
author
Cole, Roman Thomas Akiva
keywords
national identity
consumer identity
consumer behaviour
Canada
Tim Hortons
identiteet
tarbijakäitumine
turundus
Kanada
bakalaureusetööd
bachelor's theses
supervisor
Küttim, Merle
Ojamäe, Liis
defence date
06.06.2023
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration