title
Huumori kasutamine publiku kaasamise strateegiana avaliku sektori asutuste sotsiaalmeediaturunduses
Using Humour as a Strategy for Audience Engagement in Public Sector Organisations Social Media Marketing
author
Lipp, Anne-Greth
keywords
huumor
avalik sektor
sotsiaalmeedia
turundus
kommunikatsioon
humour
public sector
social media marketing
audience engagement
communication
magistritööd
master's theses
supervisor
Jasinski, Kristjan
study program
Juhtimine ja turundus
Management and Marketing
defence date
26.05.2026
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration