title
Täisealiste noorte soomlaste hoiakud alkoholivabade toodete kui alibiturunduse suhtes
Attitudes of Finnish young adults towards alcohol-free product advertising as a form of alibi marketing
author
Mykkänen, Veikko Johannes
keywords
Alcohol-free products
alcohol advertising
consumer attitudes
alibi marketing
Finland
alkoholivabad joogid
turundus
tarbijakäitumine
noored
Soome
bakalaureusetööd
bachelor's theses
supervisor
Kaljund, Kristel
defence date
06.06.2023
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration