title
Turundussektori atraktiivsuse kujunemine noorte vaatepunktist ning karjäärikavatsuste seosed
The formation of marketing sector attractiveness from the perspective of young people and its relationship with career intentions
author
Meibaum, Madis
keywords
turundus
brändid
noored
identiteet
karjääriplaneerimine
magistritööd
marketing sector
sector brand
identity fit
career intentions
master's theses
supervisor
Riivits-Arkonsuo, Iivi
study program
Juhtimine ja turundus
Management and Marketing
defence date
26.05.2026
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration