title
Tarbijate hinnaloogika kujunemine kallimate veinide valimise kontekstis
The formation of consumers price logic in the context of choosing more expensive wines
author
Kovaltšuk, Ksenija
keywords
tarbijakäitumine, hinnaloogika, kogemuspõhine tarbimine, tajutud väärtus, kõrgema hinna aktsepteerimine
consumer behaviour, price logic, experiential consumption, perceived value, acceptance of higher prices
supervisor
Riivits-Arkonsuo, Iivi
study program
Juhtimine ja turundus
Management and Marketing
defence date
26.05.2026
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration