title
Kliendikogemuse juhtimine Eesti rõivakaubanduse ettevõtetes
Customer experience management in Estonian retail clothing companies
author
Kokk, Hanna-Liisa
keywords
magistritööd
kliendikogemus
kliendikogemuse juhtimine
kliendikogemuse strateegiad
masters thesis
customer experience
customer experience management
customer experience strategies
supervisor
Jasinski, Kristjan
study program
Juhtimine ja turundus
Management and Marketing
defence date
31.05.2024
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration