title
Elukindlustuse ostujärgse kliendikogemuse tajumine madala kaasatusega teenuse kontekstis
The perception of post-purchase customer experience in life insurance as low-involvement service
author
Kiriland, Kaisa
keywords
elukindlustus
kliendikogemus
madala kaasatusega teenus
ostujärgne käitumine
kvalitatiivne uurimismeetod
life insurance
customer experience
low-involvement service
post purchase behavior
qualitative research
supervisor
Kukk, Jana
study program
Juhtimine ja turundus
Management and Marketing
defence date
26.05.2026
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration