title
26-36-aastaste tarbijate hoiakud alkoholivabade jookide reklaamide suhtes Eestis
Consumer attitudes towards non-alcoholic beverage advertisements in Estonia among 26-36-year-olds
author
Milk, Markus
keywords
magistritööd
alkoholivabad joogid
tarbijakäitumine
reklaam
eetika
kvalitatiivsed uurimismeetodid
master's theses
non-alcoholic beverages
consumer attitudes
perception of advertisements
advertising ethics
qualitative study
supervisor
Parts, Oliver
study program
Juhtimine ja turundus
Management and Marketing
defence date
26.05.2026
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration