title
Usalduse roll kliendikogemuse kujunemisel küberpettuste kontekstis digikeskkonnas
The role of trust in shaping customer experience in the context of cyber fraud in the digital environment
author
Raadla, Kädi
keywords
magistritööd
kliendikogemus
usaldus
küberpettused
digiteenused
riskitaju
masters theses
customer experience
trust
cyber fraud
digital services
risk perception
supervisor
Arvola, René
study program
Juhtimine ja turundus
Management and Marketing
defence date
26.05.2026
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration